Basic misapprehensions

In this section, we deal with common misunderstandings of individuals about what they are likely to need and consume. It give an example, we talk about bandwidth, because so many people think they need so much. But the truth is that if an e-tailer is consuming 80 gigabytes of bandwidth a month through consumer interactions, then the odds are that they are generating $40,000 to $400,000 a month in sales from this interaction.