Basic misapprehensions
In this section, we deal with common misunderstandings of individuals
about what they are likely to need and consume. It give an example, we talk
about bandwidth, because so many people think they need so much. But the truth
is that if an e-tailer is consuming 80 gigabytes of bandwidth a month through
consumer interactions, then the odds are that they are generating $40,000 to
$400,000 a month in sales from this interaction.
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